Hey we’ve done more work since our last Project post in 09! Boeing, Intel, the Lutheran Church, our Bike Hugger events, and more. We even launched a new consumer product called Kickstand.
Working with Rhapsody, last month we launched a blog for the release of Lady Gaga’s the Fame Monster. The blog is built with Movable Type and Motion.
At the close of 2008 we worked with Intel to launch the Inside Scoop Blog. Featuring “stories from real people at Intel” the blog continues “the people behind the processors” theme. It also includes the Intel Insiders, a group of social media and networking pioneers who are helping Intel learn how to better connect with online audiences interested in technology and innovation.
The blog is built with Movable Type and an early precursor to Motion is seen in Activity Feed sidebar.
We should pause more often and blog about the work we do for clients, including NatGeo. In this case though, Six Apart featured the blog and they said it better than we could.
Back in the day, when businesses first started blogging, Boeing was there with Randy’s Journal and we helped them make it “on brand and bloggy.” Through several updates and a transition to another Randy, we continue to support Boeing’s blogs and look forward to even more.
Just in time for SXSW Interactive 09, we launched Bike Hugger 2.0. A design refresh built with Movable Type Pro and Motion. Six Apart profiled the updated site in a featured article. I also talked about the design and what we’re doing with Bike Hugger in a interview on ReGeneration.
We’re excited about Motion and you can see it in action on the Bike Hugger Lastest Activity page. We’re working hard now on more Motion sites.
The Mobile Socials are an intersection of bike culture, mobility, and technology. Technically, they are a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of social mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.
Partners underwrite the event and provide the product and scwhag we give away.
Based on the success of our bike culture events at SXSW 08, we’re taking the show on the road and the next stop is Portland at Webvisions 2008. The Bike Hugger Mobile Social includes an urban ride, reception, and all-around fun times. The Mobile Social itself is an intersection of bike culture, mobile apps, and technology.
For our clients, it’s a creative opportunity to engage a growing demographic, socialize with them, and blog all about it.
Textura Design worked directly with SXSW to develop a Interactive Community Event that’s a blogger barbecue, related bike ride, and all-around fun time. It’s a creative opportunity to engage the SXSW crowd, socialize with them, and blog all about it. Austin is a total bike town, we expect some industry peeps to hang out with us, and it’s a bike culture event. In fact, Bike Hugger was born in Austin during a ride to Creedmoor and back.
Bettie is Bike Hugger design study in urban mobility focused on building a sport-utility bike. A sport-utility bike (SUB) is a variety of load-carrying bicycle pioneered by Xtracycle who invented the FreeRadical, a hitchless bike trailer (it attaches directly to the frame instead of with hinges).
Clip-n-Seal is an innovative bag clip that keeps food fresh for weeks—or months—by providing a simple and effective way to re-seal opened bags. We invented Clip-n-Seal to keep our food fresh, marketed it with a blog, and it worked so well that we started to sell it to industrial customers including NASA, British Antarctic Survey, and the Woods Hole Ocean Institute.
Clip-n-Seal is a Textura Design, Inc. company.
In 2k7 at ten years old, Textura Design, split into two separate businesses: consulting and blogs. Read the announcement here and more at Hugger Industries. Hugger Industries encompasses niche blogs for cycling and skiing, and much more.
Hugger Industries is a Textura Design, Inc. company.