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Sex Sells, but who is buying?

posted by DL Byron on May 27, 2004

Preparing resources for blogging panels and lectures is relatively bland when compared to the media coverage of blogging this week. There are sex scandals, Nick Denton saying he’s not making money, while Jason Calacanis says he is, and more articles from the NYTimes and Wired. Last month, I posted about blogging overload and I still don’t see a business in blogging — neither does Nick. He posts that it’s “Media about media about media” and business journalists’ sad, “wish fulfillment.”

Markets are conversation

While the media hype continues, more businesses are communicating with blogs. See TechEd Bloggers for an example. A business blog isn’t a revenue generator, it’s a market conversation. Last month, I was talking with Lenn Pryor about Clip-n-Seal and he said, “you’re riding the cluetrain.” I hadn’t really thought about it that way and googled the Cluetrain Manfesto.

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