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Loving Low Market Share

posted by DL Byron on March 31, 2006

As predicted, a quick scan of RSS feeds and I’m seeing tech writers trying really hard to diss Apple and the coverage of their 30th anniversary. What the writers never get is that us Apple fans love the fact that we’re only 10% of the market. It’s a badge of honor. I remember before the iPod Halo affect, reporters would progressively report lower market share until at one point, Apple had negative market share. Now, with Apple’s phenomenal success, the writers don’t know what to do except make wild accusations that iTunes will become a niche and perpetuate the Apple Death Watch.

My anecdotal evidence

  • Every time I go to the local Apple Store the place is bumping
  • I see lots of Powerbooks at every conference
  • The old adage “that BMW has a small market share, they sell a lot of good cars” still applies

With Vista being delayed, you can bet we’ll see more and more FUD articles and press that’s all to quick to dismiss Apple, as they’ve done for 30 years.

Comments (3)
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Mar 31  |  Teresa Valdez Klein said:

Thanks, Byron. Now I’m addicted to consumating.

As if I didn’t already have enough to do on the Web…

Apr 21  |  Scott Behner said:

my last mac was my Blue & White G3, the era of OS 9 back in 1999…then switched to an Anti-Mac business, and have pulling out hair ever since…the introduction of Boot Camp or Parallels Workstation gives me hope to once again have a mac for work & pleasure, http://www.parallels.com/en/products/workstation/

Apr 21  |  -b- said:

Scott! Thanks for posting. I had this exact conversation with a fellow business traveler yesterday and he bought a MacBookPro for that reason - he had a mac, switched to PCs, and switched back because of the intel processor, boot camp, and the promise of Parallels. The only PC app he needs to run is Exchange calendaring.

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