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Serialized in 140 Characters

posted by DL Byron on March 31, 2009

On April 2, 2009, the Banjo Brothers will launch bike-centric micro-fiction by Minneapolis writer Ian Pratt on their Twitter Feed. The fictional story, which takes place in Minneapolis, will tweet in 16 installments of 140 characters each, starting at 8 a.m. and concluding at 4:00p.m.


Cool and what’s interesting about this campaign of Twitter Art is that the banjo-playing brohams are bringing a narrative to a medium that often consists of non-sequitors, randomness, meaningless, and marketing spam. As business try to figure out what to do on Twitter — if they should do anything, how to sell or make money — a company is trying its own approach. As we said, back when we wrote a book about blogging: “blog your own way.”

The campaign will include a special offer and coupon of some sort to measure sales and their success. How Ian will respond to mentions or interact during the narrative will play out and we’ll follow along.

For more on Twitter Art, check the interview with Banjo Brothers co-founder Mike Vanderscheuren on Bike Hugger.

Find more innovative ways to tap into Twitter at the 140 Conference on May 26th and 27th.

Note: this post introduces the interesting tag, where we’re noting interestingness online. This follows the Try Making Yourself More Interesting panel at SXSW 09 and my talks for this year at Webvisions, Web Design World, and Media that Matters.

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