Blog: Design
Nalgene's Market
30 Nov 04 by DL Byron
NY Times Magazine ran a story on Nalgene this weekend. It was a great analysis of their brand. When we developed the brand for our product, we studied Nalgene closely. I asked the team, “why do people carry those around? What is the appeal - it’s a water bottle?”
We wouldn’t expect our Clip-n-Seal to be a fashion accessory, but definitely aspire to customer loyalty and making a hit product.
filed under: Design | Link Cosmos | View Comments (0) | post your comment (closed)
Comments
Note: comments are closed. If you'd like to comment on this post, please contact us.