Portfolios and Site Traffic
I responded to a mailing list post about online portfolios this week and wrote:
“I’ve been recruited for jobs as a result of my blog. MS has a recruiter blog and I’d expect that they read a recruit’s blog to get to know a candidate. So, when you put that portfolio together, be sure to consider blogging about yourself and what you do. Think of it as a conversation with your market and that market is your clients or a hiring manager”
Previously, a colleague of mine asked how to drive traffic to his site and I said pretty much the same thing and sent him a link to the How and Why of blogging. To see a proficient blogger at work, visit DKR’s Asterisk. And click through the hundreds of Seattle Blogs.
If you’re an author or journalist, the same statement applies, with the addition of a link to RSS and a link to a google search on blog journalism. Part of the reason Asterisk is so successful is because DKR writes well and posts a lot. His posts get picked up by other bloggers and online magazines via RSS. He even syndicates the comments on his posts, which extend into lengthy conversations. For another example, see Zeldman who turned his site into successful books.
Sure this is redudandt to those already down with blogging, but to many blogging is new and they have many questions.
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