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Blogging Business in the Mainstream

posted by DL Byron on July 30, 2004

CNN international writes that, “in a sign blogs are moving mainstream, major technology companies, including Microsoft Corp. and International Business Machines Corp. came together at a recent conference to discuss the profit potential of the Web publishing format.” Hello CNN! While I didn’t read many glowing reviews of the conference, it’s good to see blogging mainstreamed. Where some experience blogs-in-the-media fatigue, others need this type of story to convince their management that blogging is a good idea.

Besides that, it gets people thinking about how and what to blog. For example, a company could blog on their intranet to get their management team’s message out via RSS, or optimize their search-engine results, without spending huge amounts on Adwords.

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