Nalgene's Market
posted by DL Byron on November 30, 2004
NY Times Magazine ran a story on Nalgene this weekend. It was a great analysis of their brand. When we developed the brand for our product, we studied Nalgene closely. I asked the team, “why do people carry those around? What is the appeal - it’s a water bottle?”
We wouldn’t expect our Clip-n-Seal to be a fashion accessory, but definitely aspire to customer loyalty and making a hit product.
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