Textura Design is a creative force specializing in business blogging for clients big and small.

Textura Design Blog

Nalgene's Market

posted by DL Byron on November 30, 2004

NY Times Magazine ran a story on Nalgene this weekend. It was a great analysis of their brand. When we developed the brand for our product, we studied Nalgene closely. I asked the team, “why do people carry those around? What is the appeal - it’s a water bottle?”

We wouldn’t expect our Clip-n-Seal to be a fashion accessory, but definitely aspire to customer loyalty and making a hit product.

other posts tagged:

Note: comments are closed.