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A blogging component

posted by DL Byron on February 20, 2005

Earlier in the week, a request came for Marqui to, "find some leads," and I responded

"And there's the thing. I think if Marqui had a blogging component, the referrals would roll in. Businesses want to talk to me about blogging, not CMS, but then blogging is a CMS, but Marqui is not a blog engine (an enigma wrapped inside a riddle). So, roll out the Marqui Blogging Module, using an API and phat referrals, at least from me, are more likely. What's missing in the corporate blog install and what comes up in every convo I have with business, is how to manage all of that blogging. There's no managed communication workflow with a blog. Incredibly simple publishing yes, but nothing is managed."

Well, the emails flowed for a while after that and the next day the PI ran a story in their VC notebook on corporate blogging and a product called Blog Unit, which is not to be confused with the blogging subsidiary of the G-Unit -- note to marketing departments, I wouldn't market any product with "Unit" in the name, as those gangstas are very likely to kick your VC-funded, white, geeky ass. An interesting aside on the article, check the blogging Nexus: GM, Boeing, Sun, Clip-n-Seal, Scoble, Anil Dash and more.

The Blog Unit offers controlled blogging and most be targeted to the clueless Vice President of Stupidness, much like the Ministry of Silly Walks. When I said managed, I meant, fit into your campaigns, or communications channel, or editorial schedule -- that's what Marqui does. You can not and should not control blogging. Marqui is addressing their blogging component and is promising a response. At the least, as the Head Lemur noted, their system should publish an RSS feed.

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