May 2007 Archive

New Launch: Blogs at Intel China

posted by Jason Swihart on May 23, 2007

After a couple of months of preparation, yesterday we launched 博客@英特尔中国—Blogs@Intel China. This extends the growing network of Intel blogs and represents a really bold step for them. China is a wild market, blogging is a wild medium, and it takes guts for the folks inside Intel to release their grip and see what happens.

Unlike some corporations we know, Intel has been nothing but genuine in their blogging ambitions—across the organization, they seem to understand that the internet is not really interested in more corporate P.R. Accordingly, they are keeping things lightweight: the blogs themselves have only minimal layers of approval to go through between inception and launch and Intel’s bloggers are left free to post, apart from some pretty standard corporate legal rules they must follow. This freedom leads where you would expect: the up-and-coming Intel bloggers we talk to are personally, genuinely excited to have this outlet for their thoughts and Blogs@Intel is generating candid, interesting content as a consequence.

It’s also an exciting moment for TDI to take this step into the Asia market. Personally, I’m on pins-and-needles to see what happens when the world’s biggest chip manufacturer takes its blogging efforts to the world’s biggest consumer market. 11 hours after launch, Blogs@Intel China already has more comments than some blogs we launched months ago.

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Born Magazine 10th Anniversary Celebrations

posted by Scott Benish on May 16, 2007

Born Magazine is celebrating its 10th anniversary with events in Portland and Seattle:

PORTLAND: May 19th, 7:30-9:00pm
Born Magazine’s 10th Anniversary Celebration
Fifth Avenue Cinemas ~ 510 SW Hall Street, Portland, OR
Suggested Donation: $5
Experience some of Born Magazine’s best work on the big screen. Join Born staff and contributing artists & writers as they share the inspirations behind creating these media-rich literary artworks.

SEATTLE: June 2nd, 7:00-11:00pm
Born Magazine’s 10th Birthday Bash
Belle & Wissell, Co. ~ 6014 12th Ave South, Seattle, WA
Free entry, no host bar.
A fundraiser with DJ entertainment at Belle & Wissell, Co. during the Georgetown Music Festival.

Hope to see you there.

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Bike Hugger in Wikipedia

posted by DL Byron on May 11, 2007

I vainly thought maybe someday a Wikipedia entry would cover our work, book, and a blog maybe or something. Didn’t expect a citation for Bike Hugger Bettie, but was pleasantly surprised. I found it while posting about Sport Utility Bikes, a topic that our Bike Hugger blog covers. And cool.

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Newsvine Relaunches

posted by DL Byron on May 10, 2007

While Social Media to me is like raves were in the 90s — I was aware, but a generation ahead, just a bit too old, not in the scene — I give Newsvine props for their redesign. While I’d much rather spend less time online, walk the dog, ride my bike, or hang out with my kids than fucking Twitter anything, these kids today dig the social media tools and Newsvine is one of the best, especially with a customizable interface and scrolling live news thingy.

Mike D (not the original Mike D, the other one) and I often joke about Web 2.0 and I alternate between being stuck on Web 1.5 and turning it up all the way up to Web Eleventy (referencing Spinal Tap), the dude has got the goods on creating community. He puts it root down.

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Randy the Second

posted by DL Byron on May 10, 2007

Randy’s Journal successfully transitioned to a new Randy and he’s already said hello to the blogosphere. Earlier, I wrote about Randy the First’s (Baseler) retirement and their succession plan to Randy the Second (Tinseth) — it’s relatively easy to do when both bloggers are named Randy! In keeping with the fun they’ve had with the blog and transtion, I’m joking about the majestic First and Second monikers. They liked Randy T., Randy #2, Randy-Next Generation, Randy-8, Randy 2.0.

I don’t know Randy Tinseth yet, but I’m sure he’s going to blog well and keep us all informed about Boeing Commercial Airplanes. The blog has been a remarkable success for Boeing, even more than we expected when we wrote about it in Publish & Prosper: Blogging for your Business.

As I told Jim Condelles, besides the client/vendor relationship, and being part of a success, I’ve grown very fond of the blog. It was there at the beginning of business blogging. I haven’t spoke much yet about Intel’s at conferences, but their blogs are directly influenced by Boeing.

It took a succession, a brief pause in the action, to fully realize the difference the blog made at Boeing and how much of a pleasure it’s been to work with everyone on it.

Blog on Randy. Blog on.

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Intel China

posted by DL Byron on May 10, 2007

While in Blogging Beijing at the Intel Developer Forum (and for Bike Hugger), I had the pleasure of meeting Intel China. From left to right that’s Derek, Tony, Bryan, Charlton, and me (that’s my really jet lagged look). We discussed blogging at length and creating community in emerging markets and the next IDF in San Francisco.

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