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Busting out of the Brochure

posted by DL Byron on June 09, 2007

One of the topics I always talk about, when explaining blogging to business, is it’s “busting out of the brochure” (aka stop polishing the turd). A great example is Trek and the launch of their Madones. Alongside their traditional website, with a brochure site, downloadable PDF, and media reviews, they’ve got a blog with product managers answering questions — lots of questions. The bike industry has always been an early adopter of blogging (we blog ourselves about bikes on Bike Hugger) and Trek is posting lots of details, videos, and images not available in their brochure. In fact, they’re busting right out of that brochure.

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