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Johnny Cupcakes: sweet success.

posted by Naomi Mimi Meredith on April 18, 2008

“I started this as a joke, from the trunk of my beat up 89’ Toyota Camry.” It’s now a multi-million dollar branding success, run by a straight-edge guy in his mid-twenties.

Dropping out of college, he developed his line of limited edition t-shirts through word of mouth. With a blog that puts you in his living room, Johnny Cupcakes becomes an experience instead of just a place to buy t-shirts.


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