Johnny Cupcakes: sweet success.
posted by Naomi Mimi Meredith on April 18, 2008
“I started this as a joke, from the trunk of my beat up 89’ Toyota Camry.” It’s now a multi-million dollar branding success, run by a straight-edge guy in his mid-twenties.
Dropping out of college, he developed his line of limited edition t-shirts through word of mouth. With a blog that puts you in his living room, Johnny Cupcakes becomes an experience instead of just a place to buy t-shirts.
