Typepad Motion: Mellow Clutter
Mellow Clutter™ is a concept I’ve talked about for the past 2 years and it anticipated content aggregation, rich APIs, and that we’d post once and publish everywhere.
"Web technologies have finally caught up to their promise and by using APIs, feeds, and widgets, a company can create a “portal” for their product, a Mellow Clutter."
Today, I used the newest new TypePad Motion to build a quick Mellow Clutter and cool. This particular Melllow Clutter just has pumpkins on it, but that took me about 34 minutes to set up on my Macbook Air. OS X ships with the code needed to do this. I ran some terminal commands and edited some text files. It’s using TypePad on the backend with locally hosted Python and Django to generate the front end templates and pages. The next step is to fully customize it and move it into production on a web host.
In context to Social Media, the Mellow Clutter concept is also known as Social Publishing and we’re applying it to products and brands. Instead of lifestreaming, a business streams their product and it’s what we’ve been doing on Bike Hugger using a Movable Type/TypePad hack to publish our activity stream and Hubs. We’re moving that awkward, but working hack, into TypePad Motion next.
This infographic sort of shows what’s happening — we’re connecting our blog to Six Apart’s “motion bits” for the registration, in-line comments and community. The code base exists in SA’s cloud and the presentation layer exists in our cloud. The Django framework goes between them.
Freakin’ Magical Unicorn
Frameworks, codebase, cloud buzzwords aside, TypePad Motion is like a freakin’ magical unicorn that fills your blog with sunshine. Connect the pieces all together, dress the unicorn up as you please, and publish content.
We’ll debut our production site shortly during the Mobile Social Worldwide and tell you all about it.
TypePad Motion Site
Six Apart launched Motion with these sites
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