posted by DL Byron on November 30, 2004
NY Times Magazine ran a story on Nalgene this weekend. It was a great analysis of their brand. When we developed the brand for our product, we studied Nalgene closely. I asked the team, “why do people carry those around? What is the appeal - it’s a water bottle?”
We wouldn’t expect our Clip-n-Seal to be a fashion accessory, but definitely aspire to customer loyalty and making a hit product.
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posted by DL Byron on November 25, 2004
I'm thankful for the box lunches Pam creates for the children each morning. The lunches are well balanced, nutritious, and have that special Mom touch.
Occasionally, when I work onsite for a Client, Pam will make me a box lunch.
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posted by DL Byron on November 22, 2004
If you're a blogger and want to attend the Blog Business Summit, there are a limited number of seats available for just $395.00. All you have to do is blog about the conference or use one of the BBS 05 badges
I'll be there with the rest of the usual suspects.
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posted by DL Byron on November 22, 2004
Rhizome.org to host Blogging and the Arts panel at the New Museum of Contemporary Art. That's a nice contrast to all of the business blogging. The discussion will address questions such as whether blogs will change the nature of discourse in the fine arts field, and ways that artists and critics are integrating this new form of communications into their own work.
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posted by DL Byron on November 19, 2004
The team has been reminding me to "write Oprah," so today I finally wrote a pitch on Blogging and Clip-n-Seal and sent it to Be on the Show
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The blogosphere has reached the tipping point for personal sites, politics, and now businesses. My company invented a product and built a brand and market for it in the blogosphere. It has been a great success for us. We are a small business, with no marketing budget, and used blogs, in part, because getting into large retailers is very difficult.
2 years ago, I found myself out of work in the dotcom crash, had an idea for a product, invented it, built it, and launched it. I knew web design, so I started writing about the product on our site, as a blog, and the product started selling.
Now we are focusing on the market that came to us via our blog.
I suggest you have a blogger show with various bloggers who can talk about their success, including our story.
Here's our website:
Clip-n-Seal provides an air- and watertight seal to keep food and other products fresh.
And a link about blogs:
Thanks
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posted by DL Byron on November 12, 2004
I never used Audion, had seen the icon on their site, but got totally sucked into the narrative from Panic's CEO about the software that nearly became iTunes and is now retired. A fascinating read. I read it twice. I used their Transmit FTP software and like it even more now.
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posted by DL Byron on November 12, 2004
This week we collaborated with ID Fuel to launch a Design Contest called “Bonfire #3.” Clip-n-Seal is focusing on industrial applications and we are interested in what new closure concepts industrial designers can develop. Contest participants are encouraged to design a new interesting or unusual Clip-n-Seal product in a though-provoking way. We are offering some great prizes to the winners and their idea may make it to market.
An example is the Clip-n-Seal Shoe Concept designed by the Inventables Concept Studio and included in the November Design Aid, a hands-on, subscription magazine distributed to Fortune 500 companies. The contest extends DesignAid to designers everywhere. Clip-n-Seal built their brand and business in the blogosphere and now wants to give other designers a chance to offer an innovative product in a new industrial market.
Of course, the contest will be blogged and we are managing it with Basecamp.
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posted by DL Byron on November 09, 2004
Since we launched two years ago, an industrial market has found our product via Google, AdWords, and Blogs. Our original plan was to break into big-box retail, but as the industrial uses emerged, a new market for Clip-n-Seal developed. Specialty retailers continue to offer Clip-n-Seal and we sell directly to our customers via our website, but a big part of our strategy is to focus on industrial applications and to develop a new retail product from a successful industrial use.
Earlier this year, Inventables found us via an ID Fuel blog post and decided to feature Clip-n-Seal in their November DesignAid, a magazine of new materials packaged for Fortune 500 companies. We are very excited about DesignAid because it supports our effort to increase industrial applications. To coincide with the publication, we collaborated with ID Fuel to launch Bonfire 3#: Clip-n-Seal It!, a design contest. DesignAid is not accessible to everyone, so we wanted a way to get other industrial designers involved and see what ideas they develop. The Clip-n-Seal shoe concept drawing is an example. ID Fuel also published an interview where we discuss how we brought Clip-n-Seal to market.
Also interesting is the full-circle blog marketing: Clip-n-Seal to ID Fuel to Inventables back to ID Fuel and Clip-n-Seal. DesignAid is reaching potential corporate, industrial customers, the IDFuel contest is reaching even more designers, and the blogosphere is part of our business model.
We are expecting some outstanding opportunities and ideas to come from DesignAid and the ID Fuel Contest. A creative spark started Clip-n-Seal and creativity, in new markets, drives us today.
The Clip-n-Seal news page has more info and the related press releases. Core77 posts More from the Trenches about the interview.
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posted by DL Byron on November 05, 2004
Drank my morning coffee while watching a home movie of a messenger race through NYC (50M, but worth it). A sort of Road Warrior, meets American Flyer, meets Chariots of Fire, and it's most entertaining. I race my bike, like to go fast, but I'm too much of a wuss for traffic play like these guys.
Hat tip to Don Juan de Carcus, who periodically instant messages me topics to blog.
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posted by DL Byron on November 04, 2004
Pam's 40th Birthday is this weekend. We'll have a fancypants dinner downtown at Lola's and then a night in a suite at Hotel Andra. Pam's job is stressful decision making. So, the goal is to have her just relax, no plan other than dinner, and the room. The card she'll find in the room says,
My eyes never guess as to who I recognize as my love.
Pam @ 40.
Happy birthday.
The picture in this post is from our first trip to Alaska in 2001. Earlier this year, we returned to Alaska and rode our bikes on a honeymoon.
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posted by DL Byron on November 02, 2004
My experience with Do-it-Yourself iMac repairs was terrifying and thrilling. The new iMac G5 produced a whirling, whining sound that I described to AppleCare as, "a sound that bores into the base of your skull." In response, AppleCare sent me a mid-plane assembly, an instruction manual, and a few tools. The whole process took about 45 minutes and corrected the problem. It was terrifying to open that case. I was afraid of messing with perfection. Like, once I'd opened it, it'd make more sound, some weird creak, or a pixel would go bad but now the iMac is as quiet as as a whisper and I have even more respect for the engineering team at Apple. The internals are well designed and organized, with tabs to pull up parts, and guides to place cords. Wired reported on DIY repairs last week and found that consumers do prefer to fix it themselves. I wasn't sure how it'd go, but glad I replaced the part myself.
You can follow the iMac G5 sound problems in the Apple discussion groups. I'll note that AppleCare was very helpful, courteous, and I encourage other iMac owners to fix the problem if they have it.
Jonathan Ive, VP Industrial Design, recently said that Apple is in business to make great products, that they, "make money to support our desire to make nice things," and the iMac is an example of that. Inside of the case, you can see the attention to detail. The iMac designers love what they do. You can tell.
I uploaded a few more photos of the iMac disassembled. The pink towel had a calming effect on my nerves.
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